Brand identity | UX&UI design


The Client

Tellius is a B2B service provider focused on Big Data analysis. The company provides a business intelligence and analytics platform that discovers hidden insights into business data. The software is powered by machine learning and supports businesses in answering WHY certain things happen.


The Challenge

EL Passion’s team faced the challenge of refreshing and completely rebuilding Tellius’ visual identity, as well as the website. The aim was to make it compliant with the company’s mission and showcase the functionalities of Tellius’ Business Intelligence tool. It was also crucial for the client that the website serves as a great selling tool.


EL Passion

Our designers kicked-off the work on the project by creating a communication concept, mood board, colour schemes, and a general style of their visual identity, alongside with first ideas for the logo. The vital part for successful cooperation was close cooperation with the client, because of their extensive knowledge about the target audience and business goals. EL Passion’s team presented new ideas and consulted with the client during regular calls.


As a next step, EL Passion designers prepared a key visual showcasing the main idea for the visual identification of Tellius. The team started with sketches modified with feedback the client along the way. After creating the key visual we started working on the information architecture on the website and its final visual layer.


Front-end developers turned the visuals into the fully-functional Tellius website. The application of HTML and CSS enabled us to create easy-to-use templates that the client could use to update and rearrange the website.

The Outcome

As a result of EL Passion’s work, the client received an entirely redesigned visual identity, as well as a sales-oriented and great looking website showcasing the Business Intelligence tool for Tellius.

hardik_chheda_tellius Hardik Chheda Head of Product & Strategy at Tellius The EL Passion team was able to understand our mission and perfectly translate it into a unique and beautiful product. Thanks to their dedication to our project, we collectively came up with exceptional ideas and solutions to create an innovative tool in Business Intelligence.