Millward Brown Election Polls

Web Development | Team Coaching

Millward Brown Election Polls

The Client

Millward Brown is a multinational market research corporation focused on advertising effectiveness, strategic communication, media and brand equity research. With headquarters in the New York City it is part of the world’s second largest market research organization.

Election polls

Millward Brown provides constant monitoring of the popularity of different parties and presidential candidates. They are routinely quoted in the nationwide news and newspapers. Two or three months before an election it is Millward Brown that everybody talks about.

Millward Brown

Ruby On Rails vs. PHP vs. .NET

The customer's default technological stack was .NET and PHP for smaller projects. After consulting with us, the customer agreed to try out Ruby on Rails. In fact, they performed a small experiment: executing the same sprint backlog with 3 different technologies:

.NET
.NET
PHP
PHP
Ruby
Ruby

Not only was the Ruby sprint the sole winner when it comes to delivering all planned scope, but it was also the one to deliver extra scope!

Millward Brown chart 1
Millward Brown chart 2

Building Rails Team with EL Passion

Millward Brown
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