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Case Study: Redesigning Nixa - an Innovative Recruitment Platform

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      8 December 2020 by  EL Passion EL Passion

      Effective website redesign is taking care of your website user experience issues, and making it beautiful along the way. See how we helped Nixa skyrocket their conversion with UX & UI redesign. 

      The Client

      Nixa connects IT talent with their next remote position. Their platform is a very much needed link between the technical talent, and companies looking for IT employees, with utmost focus put on the skills and expectations match on both sides.  

      The Redesign Results in Numbers

      • 116% increase in website visits
      • 4200% increase in conversion rate
      • 9333% increase in submissions

      The Challenge

      Nixa needed to redesign their landing page and improve their user journey. All the functionalities were there, but as their brand grew, the team realized that some of the features needed reorganization and that design can become their core competitive advantage.

      Nixa’s core element, the signup form, had around 60% dropout before the redesign, and needed to be simplified.

      nixa_uxui_redesign_formNixa's signup form before the redesign (left) & after (right). Cleaned out and calmed down for better readability. 

      First, User Experience

      Nixa’s website needed a couple of user experience tweaks. The navigation was unintuitive, the links would take the user into an unclear direction. After studying Google Analytics and Hotjar stats for the website, we discovered that users would click for more info, only to never find what they were looking for.

      We proposed to ease out the website navigation, and highlighted the most searched for sections of the website: FAQ and How It Works, for seamless User Experience.

      nixa_uxui_redesign_3Nixa's FAQ & How It Works sections after the redesign.

      User Interface With A Twist

      Nixa needed their website to stand out from the crowd to establish their competitive advantage. In the recruitment industry, it is hard to build a long-lasting relationship, to make sure your candidates and companies will come back.

      nixa_uxui_redesign_4

      Custom-made icons and illustrations are an essential part of Nixa's new landing page.

      nixa_uxui_redesign_aboutus

      We simplified the designs to encourage this relationship and to make the website more accessible and usable. The subtle colour palette makes the experience engaging while still keeping things professional.

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