Product Strategy, UX & UI Design, Development
Web & Mobile
We redesigned and unified the newonce experience to help the team on their mission to reinvent content consumption across all media channels.
As a brand, newonce presents a modern but also a responsible approach to content and journalism. In their publishing they are commenting on the challenges of today’s reality and their voice is sharp and always to-the-point. Their platform is rooted in streetwear and hip-hop culture.
The redesigned newonce experience had to be unique & distinct for the users to easily identify with it and engage in the community. The aesthetic is deprived of any decorative components, and heavily inspired by brutalism, Bauhaus and Piet Mondrian.
Every element in the design is conscious and was created with a specific function in mind.
Fonts pay an immense role in consuming content, and we turned to Swiss Style to focus on cleanliness and readability.
With completely new web & mobile apps, the company has introduced an ‘all the way’ user-oriented content platform, transforming the whole experience into a seamless and engaging interaction for all types of content, no matter how one wants to consume it.
Be it reading extensive articles, listening to on air radio station, exploring over 70 original podcast series on-demand, commenting and rating music albums, or just watching video productions produced in-house.
Users are encouraged to sign up for a more personalized experience and feed based on their interests, favorite podcast authors, musicians and their past activity.
React, React Native
Ruby on Rails
a complete UX/UI redesign the whole newonce experience
a connected ecosystem of two media outlets (backoffice, user database)
API integrations (radio stream provider, podcast hub)
automated process of content migration (over 8000 articles from previous sites)
data scraping (over 16 million music records)