--- title: Mothership New Brand Identity & Web Design with EL Passion description: The astonishing and functional design is a fundamental part of every website. We present how EL Passion designed UX and UI for Mothership’s homepage. --- ![casestudy_mothership_header_desktop](https://www.elpassion.com/hs-fs/hubfs/0%20case%20studies/mothership/casestudy_mothership_header_desktop.webp?width=3120&height=1160&name=casestudy_mothership_header_desktop.webp) # Mothership ## Empowering a fintech startup with a clean & consistent user interface and branding ![mothership-white-logo](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/mothership-white-logo.svg) ![mothership-white-logo](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/mothership-white-logo.svg) Expertise UX & UI Design, Branding Platforms Web Industry Fintech ![CS_Mothership screen 1](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/CS_Mothership1@x1.webp) ![CS_Mothership screen 1](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/CS_Mothership1@x1.webp) Mothership wanted to create a consistent visual identity and interface for their platform and website to support their product’s launch effectively. Mothership provides a state-of-the-art digital asset exchange. Built from the ground up to support cryptocurrency traders, it provides Euro to Bitcoin support, a wide variety of altcoins, innovative security solutions and full control and eResidency support. Having in mind the brand’s incredibly customer-centric approach, we wanted to deliver a fully responsive and flawlessly intuitive website that would be a joy to use on all devices. ![cs mothership branding](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/screen3.webp) ![cs mothership branding](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/screen3.webp) ## Branding We created a highly unique visual language with a modern twist. Everything is based on isometric illustration and isometric patterns, building associations with technology and innovation. We refined the old Mothership logo to fit into the isometric grid so it stays consistent with the new branding. ## Brand book Mothership’s visual identity was expressed in their new Brand Book where we set up clear and straightforward guidelines governing the brand. Thanks to that, the team can control all their customer-targeted messages with ease, without worrying about violating their overall brand image. ![mothership branding](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/screen2.webp) ![mothership branding](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/screen2.webp) ![cs mothership landingpage](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/screen5.webp) ![cs mothership landingpage](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/screen5.webp) ## Illustrations The key brand visual was inspired by the idea of Mothership as a hub for emerging startups. We created an M-shaped spacecraft which helps smaller ships to launch. The key visual also contains a pattern with an outline version of the spacecraft. It is a simplified version of the illustration to enable Mothership to keep its presence consistent across all channels. ## Landing page We created a sleek, fully RWD and retina-ready webpage to complement the new brand’s image and the Mothership’s product. ![cs mothership icons](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/screen4.webp) ![cs mothership icons](https://www.elpassion.com/hubfs/0%20case%20studies/mothership/screen4.webp) As a result, EL Passion designers created a sleek, responsive and retina-ready webpage for the Mothership brand as a base for future development of the platform. ### Tools - ![illustrator](https://www.elpassion.com/hubfs/illustrator.png) ![illustrator](https://www.elpassion.com/hubfs/illustrator.png) Adobe Illustrator - ![sketch](https://www.elpassion.com/hubfs/sketch.png) ![sketch](https://www.elpassion.com/hubfs/sketch.png) Sketch - ![figma@3x](https://www.elpassion.com/hubfs/0%20new%20tools/figma@3x.webp) ![figma@3x](https://www.elpassion.com/hubfs/0%20new%20tools/figma@3x.webp) Figma ### Deliverables - A completely new branding and visual identity - A refined logo - A set of accompanying illustrations - A fully RWD and Retina-ready landing page Maybe it’s the beginning of a beautiful friendship? ## We’re available for new projects. [![Contact us](https://no-cache.hubspot.com/cta/default/4937048/d8fa95f1-46dc-4ecf-b1a6-aa709c23404b.png)](https://cta-redirect.hubspot.com/cta/redirect/4937048/d8fa95f1-46dc-4ecf-b1a6-aa709c23404b) ## Similar Case Studies [![mednavi-cs](https://www.elpassion.com/hubfs/0%20case%20studies/0_main%20case%20studies%20page/mednavi-cs.webp) ![mednavi-cs](https://www.elpassion.com/hubfs/0%20case%20studies/0_main%20case%20studies%20page/mednavi-cs.webp) ### Mednavi Web Building custom medical navigation for cancer patients ](https://www.elpassion.com/projects/mednavi?hsLang=en-us) Want to see more? Check out more of our case studies! [ See all case studies ](https://www.elpassion.com/?hsLang=en-us) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "Poland", "addressLocality" : "Warsaw", "addressRegion" : "Mazowieckie", "postalCode" : "", "streetAddress" : "Grzybowska 62 " }, "email" : "projects@elpassion.com", "foundingDate" : "2011", "foundingLocation" : "Warsaw, Poland", "logo" : "https://www.elpassion.com/hubfs/elp_mnt_black.svg", "mainEntityOfPage" : { "@id" : "https://www.elpassion.com/projects/mothership", "@type" : "WebPage", "description" : "The astonishing and functional design is a fundamental part of every website. 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