Build the product your users will not want to give up
Design research aims to help you understand your target users and reduce business risk of failing before you have even started.
Understanding the market and using it to your advantage is vital in reaching out to your target audience and increasing your sales.
The goal is to first-hand reveal the real needs, goals and frustrations of exactly the customers your product will serve.
A user testing session with your competitors’ products can reveal their biggest gaps, which you can transform into your competitive advantage.