Enhancing In-App User Guidance with AI

The client

Modernizing Polaroid’s Iconic Experience for the Digital Age

Polaroid, a legendary name in instant photography, set out to elevate its mobile app by providing instant, AI-powered guidance to users. The goal was to match the immediacy of their classic cameras with equally fast, smart in-app support.

The Challenge

Users Needed Instant, Intuitive Photo Feedback Without Leaving the App

The goal was to elevate the user experience within the mobile application by providing instant, personalized guidance on photo quality. Recognizing that users seeking assistance might find navigating through forums or technical documents cumbersome, the team sought to offer a direct, intuitive, and immediate in-app support system. The challenge was to deliver rapid, contextual advice, enabling users to understand and improve their shots without leaving the app's environment.

What We Did

Developed an AI-Powered, Scalable Support System Within the App

We built a fully integrated AI solution that analyzes user-submitted photos and questions to generate relevant responses instantly. The system ensures users get the help they need in seconds, all within the familiar app environment.

Implementation Breakdown

Three Phases from Integration to Admin Control Panel

• Phase 1 – Core Infrastructure:
  Set up Firebase Cloud Functions and integrated the OpenAI API to form the technical backbone.

• Phase 2 – Intelligent Prompt Design:
  Developed smart prompt engineering for accurate image and text analysis and response generation.

• Phase 3 – Manual Oversight:
  Launched an admin panel (hosted on Firebase) for reviewing and validating AI-generated responses to maintain quality.

Key Decisions and Innovations

Validation Systems and Scoring Logic Boosted Accuracy

We introduced a dual-validation system combining automatic scoring with manual admin ratings to refine AI outputs. This ensured high-quality, reliable responses and allowed for continual improvement of prompts.

Results & Impact

Enhanced User Satisfaction Through Smart Automation

The final product delivered immediate value to Polaroid and its users:

• Fully automated, in-app workflow for photo-related questions

• AI-driven validation of both user inputs and responses

• Admin dashboard for manual review and tuning

• Stronger user engagement and perception of innovation

The project not only improved user support but reinforced Polaroid's brand as a forward-thinking, tech-savvy leader in photography.